The activities under the priority will be concentrated on the following actions:
4.1. Promoting the investors' advantages of Bulgaria
The aim of the intervention is to improve the conditions for investments through launching a project promoting the country as investment destination. The support will be focused on investment promotion, information campaigns, advertising activities, ensuring easier access to investment information including surveys and improving the quality of promotional materials. Another field of actions is oriented towards creation of an information system supporting the foreign investors - introduction of a standard "package" of services and access points to those services, and national/regional marketing of Bulgaria as a target market for investors.
4.2. Promoting the internationalisation of the Bulgarian enterprises
The interventions will be aimed at facilitating the integration of Bulgarian economy in the single European and the world market through preparation of researches and analyses, development of system and action plan for informing and promoting the country business activiites, promotional activities, information and popularization campaigns, creation and development of promotion system – unified e-information system and data bases - free access, opportunity of exchanging information and looking for partners. It will cover support for participation in exhibitions, training of companies in respect to carrying out exhibitions, organization and carrying out of international business forums, advertising activities for internationalization increasing,.
4.3. Improvement of the certification infrastructure
An important precondition for increasing the competitiveness of the enterprises is the improvement of the services of the national quality infrastructure. Some actions for strengthening the authorities of the national quality infrastructure through investments and provision of information and awareness campaigns are also envisaged under this priority axis. The interventions will also focuses on improvement of the quality of the access to standardization products and tracing the national standards and international recognition of the results from calibration and testing.
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